Show the human side of your technology.
Cinematic storytelling + product motion
Creative for founders
We create video ads and brand films for founders, built around real customer problems. We find the story that connects what your product does with something your audience actually cares about.
01 / THE WORK
Make complex features clear and the benefits feel real. Explore what’s possible through cinematic storytelling, product motion, and expressive design.
Cinematic storytelling + product motion
Expressive typography + motion design
Selected creative development work. These examples demonstrate the craft; they are not paid-ad performance case studies.
03 / VISIBILITY & INSIGHT
For managed campaigns, you receive a weekly report with a plain-English synopsis. See the results, our interpretation, and the next recommended action.
Spend, clicks, and configured conversions, with the source, reporting period, and any data limitations.
What changed, what might explain it, and what we still need to learn.
The work completed, the next proposed test, and any decisions or approvals we need from you.
Personally reviewed and sent weekly as a visual report with written commentary. Recent platform data and conversions may be delayed or revised.
Explore the dashboard ↗
Explore how campaign reporting could look in one shared view. Filter the sample data, read the weekly update, and try a budget request.
Try the example dashboardDemo only, with fictional data. Live account connections are not included in this preview. Reporting scope is agreed for each campaign.
04 / THE WORKFLOW
You bring the product knowledge.
We keep the creative moving.
Understand the audience and agree the goal, deliverables, timeline, fees, and any media budget.
Get the concept, storyboard, and script aligned before production.
Produce the agreed creative, with one consolidated revision round per ad.
Approve final delivery and, for managed campaigns, the settings and spend before launch.
Use weekly campaign insights to recommend what to keep, change, or test next.
PERSONALLY DIRECTED. SUPPORTED BY TECHNOLOGY.
Dylan leads the creative, using AI and production tools where they help bring the story to life. Automation develops around the process over time, with clear approvals and a person accountable for the work.
A FEW USEFUL ANSWERS
Fragmaestro is a personally directed creative and advertising service for founders. We develop the story, produce the agreed creative, and can support campaign setup, management, and testing. AI and production tools support the work.
Yes. We recommend a platform and formats around your audience, goal, and budget. A scope can cover Google / YouTube, Meta, or both, with clear campaign limits. Your plan sets out creative, management, testing, and media spend before launch.
We agree the deliverables, schedule, fees, and any recurring management terms before work begins. The initial offering includes one consolidated revision round per ad. Additional creative and media spend are scoped separately. Campaign management starts at launch.
Yes. We can create a launch film, feature story, or video ads for your team to run. Campaign management is an optional part of the scope, and additional creative can be agreed as you need it.
Managed campaigns include a weekly visual report and written synopsis, personally reviewed by Dylan. You’ll see results, possible explanations, work completed, and proposed next steps. The linked dashboard is an interactive concept with fictional data. Reporting may be delayed, and performance outcomes aren’t guaranteed.
LET’S FIND YOUR STORY
Tell us about your product, the people it’s for, and what you want the creative to achieve. We’ll work out the right starting point together.
Start a conversationOpens an email to Dylan. Scope and pricing are agreed together.